Carnival Corporation's Leadership Shuffle

Leadership Changes and Implications

Carnival Corporation announced significant leadership changes in late 2024, including Gus Antorcha moving from president of Holland America Line (HAL) to president of Princess Cruises, Beth Bodensteiner promoted to president of HAL, and Mark Tamis appointed president of Seabourn Cruises. These shifts involve seasoned executives and seem aimed at leveraging internal talent for strategic growth, rather than cost-cutting at the expense of travel advisors.

Impact on Travel Advisors

Angela Hughes, owner of Trips and Ships Travel, expressed concerns that these changes might signal cost-cutting, potentially leading to more direct-to-consumer marketing and requiring advisors to undergo retraining. However, recent data shows Carnival Corp has maintained strong relationships with travel advisors, such as keeping commission rates stable through 2023 and offering incentives like the AMP Up Commission Challenge in 2024. Industry reports indicate travel agents account for a significant share of cruise bookings, suggesting Carnival is unlikely to shift away from this channel.

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The trade offers its take on new Carnival Corp. presidents: Travel Weekly

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